Past Experience

With over two decades across retail, e-commerce, and digital marketing, I bring a global perspective and hands-on expertise to every project. Here’s a snapshot of my journey:

Retail Management (2002–2009)

8 years managing furniture and fashion retail operations across Muscat, Dubai, and Bahrain.
Built skills in customer experience, operations, and brand management while leading multi-brand stores.

Global Luxury Retail & E-Commerce (2010–2018)

  • Exclusively.in (Delhi): Part of India’s first luxury lifestyle e-commerce platform for the US market. Led CRM, email marketing and operations, driving steady sales and database growth.
  • Valiram Group (Kuala Lumpur): Senior Online Operations Manager for global brands including Michael Kors, Kate Spade, Tumi, and Victoria’s Secret. Oversaw multi-brand e-commerce growth, improving conversion and customer experience.

Independent Consultant (2018–Present)

Since 2018, I’ve partnered with artisans, boutique brands, and creative entrepreneurs to simplify their marketing and grow sustainably.
Work has included audits, e-commerce builds, digital strategy, content planning, social media, email flows, and ad optimisation.

Mentorship (2025–Present)

Mentor with Nest, an international nonprofit supporting artisan businesses in Africa and South America.
I provide one-on-one consultancy sessions to help artisan-led businesses strengthen their digital presence and marketing systems.

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