Consulting Experience – Strategic Brand & Marketing Consultant

As a consultant, I’ve had the privilege of working with a diverse array of clients across industries, including eCommerce, F&B, wellness, and digital media. My work spans strategic brand building, digital marketing, content creation, and website optimisation for a well-rounded approach to brand growth and engagement.

Key Clients & Notable Projects

  • Refash (India) – Social media management, paid ads, blog, and email marketing, overseeing a cohesive brand strategy in the upcycled fashion space.
  • The Learning Gym (Global) – Content creation and management for LinkedIn, blogs, and email marketing.
  • Embodied Beings (UK) – Complete brand, website, and marketing strategy build for a coaching consultancy, aligning the brand’s visual and messaging strategy.
  • Pipa Bella (India) – Designed and implemented email automation, driving higher engagement and conversions.
  • Brewhouse (India) – Copywriting and content creation for website, brochures, and marketing collateral for an organic iced tea brand.
  • Suzie’s (Goa) – Digital marketing strategy and brand positioning for a fine dining restaurant, increasing local and visitor engagement.
  • Astraea Linskills (UK) – Website creation and content strategy for a law firm, emphasising a professional, approachable brand identity.

Specialised Services Provided

  • Brand Strategy & Digital Presence: For brands like Suzie’s, Go Electric India, and SP A C E, I crafted digital and social strategies to enhance brand visibility, drive audience engagement, and create cohesive brand experiences.
  • Creative Content Development: Partnered with Brewhouse, Naina’s Apparel, and Integral Web School to create engaging copy and content that aligned with each brand’s vision and connected with audiences.
  • Social Media & Email Marketing: Supported clients like The Learning Gym and Refash with comprehensive social media strategies and email marketing setups, improving online engagement and brand loyalty.
  • Website Creation & Optimization: Developed and optimized websites for clients including Embodied Beings, Natalie Matos Music, and The Go Go Truck, ensuring alignment with brand identity and optimizing user experience.

Foundational Employment Experience

Valiram Group – Senior Online Operations Manager

  • eCommerce Management: Led eCommerce strategy for luxury brands including Michael Kors, Kate Spade, and Tumi across the APAC region. Focused on optimising brand presentation, managing website performance, and creating seamless customer experiences, which resulted in a significant increase in online sales and conversions (from 0.3% to 1%).
  • Cross-Functional Leadership: Oversaw cross-regional teams in customer service, marketing, logistics, and site management, ensuring each function aligned with brand goals and supported smooth day-to-day operations.
  • Vendor & Partner Collaboration: Coordinated with vendors for logistics and payment solutions, establishing efficient partnerships that streamlined eCommerce processes and improved customer satisfaction.

Exclusively.in – Director of CRM & Email Marketing

  • Customer Retention & Engagement: Developed CRM strategies and email marketing campaigns that increased the subscriber base by 12-15% monthly, enhancing customer loyalty and engagement.
  • Data-Driven Strategy: Implemented segmentation and automation for email campaigns, boosting sales conversion by 20% over 1.5 years through tailored messaging and targeted content.
  • Cross-Functional Team Management: Managed a team of designers, content creators, and data analysts to create cohesive campaigns that drove brand growth and customer interaction.
  • Operational Leadership: Oversaw end-to-end daily operations, including inventory and flash sales management, which were crucial for site growth and customer satisfaction.
  • Strategic Decision-Making: Played a key role in project management, market development, and brand strategy, working closely with founders to align operations with brand objectives.

Oasis Lifestyle LLC – Store & Brand Manager

  • Brand Implementation: Managed the launch and day-to-day operations for 11 fashion and furniture brands, ensuring consistency in brand standards across merchandising, promotions, and customer service.
  • Staff Training & Development: Trained sales staff on brand values and customer engagement techniques, fostering a knowledgeable team that delivered an elevated customer experience.
  • Collaborative Marketing: Worked directly with brand headquarters in Paris to plan inventory, promotional strategies, and merchandising campaigns, aligning store activities with global brand positioning.

How My Employment Experience Informs My Consulting Approach

These foundational roles provided a deep understanding of brand management, customer experience, and cross-functional leadership. My experience in driving brand growth through strategic planning and operational excellence now allows me to provide clients with informed, actionable insights that empower their brands to thrive in a competitive landscape.