PAST EXPERIENCE
In 2002 I started my career in Retail Store Management and Marketing in the Middle East. I developed a 360 view and understanding of all the operational and marketing requirements to run a successful retail business. From multi-brand inventory management to customer service, buying and merchandising to print media and email marketing.
In 2010, I took my retail experience and applied it online, creating and managing the operations and marketing for a multi-brand site, as well as, single brands in multiple countries. I have e-commerce & digital marketing experience in India (selling to the US market) and the APAC region. I have worked with marketplaces like David Jones and even an online store 35,000 feet in the air, with Rokki (Air Asia’s inflight retail app).
MY SKILLS
- Business Strategy & Planning
- Project Management
- Website & Content Management (Magento, Demandware, Shopify, WordPress, Wix)
- Branding, Social Media & Email Marketing
- Traffic Optimisation and Conversion
- Profit & Loss and KPI Reporting & Analysis
- Warehouse & Last Mile Delivery Management
- CRM & Customer Service Management
- Team Management (Internal & 3rd Party Vendor Management)
- Standard Operating Procedures & Service Level Agreements