Natasha M Menon

DIGITAL MARKETING STRATEGY

There’s no question that a big part of your marketing strategy has to be digital. Your customers are almost always online – and you want to be able to reach them and observe their behaviour where they spend the most time.
My customised digital marketing strategies are a series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, through social media platforms, email marketing, websites, and customer service teams.

SOCIAL MEDIA MANAGEMENT

Using the 3 major social media disciplines: social listening, social analytics and social engagement, I will monitor and drive social conversations across platforms to make sure we’re reaching, engaging and converting your customers, where they spend their time.

E-COMMERCE STRATEGY & OPERATIONS

Whether you’re already online or want to start selling your products and services online, I can guide you through the process of setting up or optimising your online store, selecting and optimising your logistics and warehousing processes, training your customer service teams, defining your e-commerce strategy, identifying your target audience and goals, increasing online traffic, optimising your conversion funnel, driving revenue and increasing customer loyalty.

EMAIL MARKETING

If you aren’t already using email marketing to keep your customer’s engaged and your business top of mind, I’ll set you up, create your accounts, templates, messaging and strategies. Build and segment your audience and manage the personalised communications you send to them.